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Making the most of infographics for your customers

Making the most of infographics for your customers

One of the newest pieces in the marketing armoury, but an increasingly valuable one, is the infographic. An infographic is basically a visual means of displaying complex information such as facts, figures and statistics. As consumers increasingly want to digest...

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How your choice of brand colours can impact a customer’s impression

How your choice of brand colours can impact a customer’s impression

When working on a new brand, one of the most important aspects is choosing the colours to portray the desired impression for your customers and prospective customers. Colour has a huge impact on the perception your brand creates. Certain colours...

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How to choose brand imagery to stand out from the crowd

How to choose brand imagery to stand out from the crowd

When you are developing your brand, either for a new company, product or reinvigorating an existing brand, imagery is one of the key components to bring the brand to life and resonate with potential customers. Once you have chosen your...

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7 steps to creating a marketing plan that works

7 steps to creating a marketing plan that works

7 steps to creating a marketing plan that works Here at Logical Creative Marketing we regularly work with clients who have little or no in-house marketing expertise, which is why they find us valuable – to give them professional marketing...

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Positioning your brand to attract the right customers

Positioning your brand to attract the right customers

Before you start creating designs, logos and websites for your business, it’s really important to take a step back and make sure you have got your positioning right. The first step for any new business, or new product/service, is a...

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5 ways to use video for your business

5 ways to use video for your business

With video becoming increasingly popular on social media, and YouTube becoming one of the number one search engines for consumers it’s no wonder that businesses are jumping on board and looking at the best way to use video to reach...

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Quick guide to developing your corporate identity

Quick guide to developing your corporate identity

For every business a corporate identity is a vital component for success and it is far more than just creating a pretty looking logo. There needs to be brand and positioning strategy based on business values before the creative process...

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5 changes to your marketing strategy which will improve sales

5 changes to your marketing strategy which will improve sales

If you are running a successful, growing business the chances are you have a marketing strategy in place to generate leads and create sales – it’s a rare business that could generate serious growth without this kind of strategic approach...

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The ultimate guide to effective content creation

The ultimate guide to effective content creation

All marketers know the importance of good content creation as part of an effective marketing strategy, but actually sitting down and formulating content can be time-consuming and overwhelming unless you have a strong plan in place. Never start with a...

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How to create a winning award entry

How to create a winning award entry

How to create a winning award entry   There is nothing quite like winning an award to bring a boost to your team and your business,  and having a string of accolades listed on your website can give existing and...

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