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Quick guide to developing your corporate identity

Quick guide to developing your corporate identity

For every business a corporate identity is a vital component for success and it is far more than just creating a pretty looking logo. There needs to be brand and positioning strategy based on business values before the creative process...

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5 changes to your marketing strategy which will improve sales

5 changes to your marketing strategy which will improve sales

If you are running a successful, growing business the chances are you have a marketing strategy in place to generate leads and create sales – it’s a rare business that could generate serious growth without this kind of strategic approach...

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The ultimate guide to effective content creation

The ultimate guide to effective content creation

All marketers know the importance of good content creation as part of an effective marketing strategy, but actually sitting down and formulating content can be time-consuming and overwhelming unless you have a strong plan in place. Never start with a...

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How to create a winning award entry

How to create a winning award entry

How to create a winning award entry   There is nothing quite like winning an award to bring a boost to your team and your business,  and having a string of accolades listed on your website can give existing and...

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10 things you didn’t know about PPC (pay per click advertising)

10 things you didn’t know about PPC (pay per click advertising)

Pay Per Click is as essential to any online marketing campaign as SEO (search engine optimisation) and content marketing, as a flexible, inexpensive and effective way of getting your products and services in front of the right customers at the...

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5 tips for improving your customer’s online experience

5 tips for improving your customer’s online experience

All modern businesses need an online presence nowadays, and customer service should be at the heart of every online interaction. Whether you are designing a new website, or creating an online sales funnel, user experience needs to be right at...

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Are you making the most of your analytics to boost sales?

Are you making the most of your analytics to boost sales?

Are you making the most of your analytics to boost sales? Do you know your business numbers? No, we are not talking your income or profit and loss numbers, but your website visitor data and your social media analytics data....

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The four step branding process- step four- how to implement your new brand

The four step branding process- step four- how to implement your new brand

Welcome to the concluding blog in our series looking at the four step branding process and why professional and consistent branding is vital to any successful business. So far, we have looked at brand workshops, developing a brand manual and...

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The four step branding process – step three – developing your brand identity

The four step branding process – step three – developing your brand identity

This series of blog posts is looking at the four step branding process and why professional and consistent branding is vital to any successful business. In the first step, we looked at brand workshops to develop ideas, followed by the...

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The four-step branding process – step two – creating your brand manual

The four-step branding process – step two – creating your brand manual

In our last blog post we examined the reasons why branding is important to business, and looked at the first step in creating and establishing a new brand: holding a branding workshop to tease out the DNA of the company...

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