Those in niche markets sometimes think that potential customers do not search on the web for their type of products and services. However, they probably do...
As the owner manager of a business trading B2B, you are probably already aware of how to generate leads.
People often tell me they're frustrated with their website support
Know the key elements and rules that you should follow when creating visuals to ensure that you deliver the right message to your audience.
Know what you need to do when are planning on expanding your business into a new market. Read here to get tips and information.
All businesses want to optimise revenue. Your business strategy will identify ways of driving revenue; your marketing team will generate awareness and leads; your sales team looks at the most effective ways of converting leads to sales, and then your customer service helps to keep customers buying.
Another key factor to consider is your brand.
If someone you trusted said to you, “I think we should rebrand”, what would be your first thought? Maybe panic, fear and an overwhelming feeling of not knowing where to even begin? You are not alone. A rebrand can seem like a mammoth task and one that you may think you just don’t have the time for, but you might be missing a trick.
From a young age we grow up immersed at Christmas in a fairy tale world of elves, reindeers and sleighs, and the ubiquitous image of a man in a red suit squeezing himself down our chimneys. As adults we still get excited about the magic of Christmas, the hope it brings and the joy of being a part of something magical.
Whether you already have brand guidelines in place or have launched your business without them, it is never too late to think about developing your brand and creating brand guidelines for your business.
You might wonder why people like us keep saying it is so important to get the customer experience right for visitors to your website? It’s because every day, digital professionals work with companies who, for one reason or another, have not thought about this.
