Logical Creative Marketing (LCM)


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Marketing Peek

  1. How to brand

    Is it better to invest in branding a product or in creating a name for the actual company? This is a question we are…

  2. So you think you know everything about e-shots?

    Yes I know. You’ve been sending out e-shots for ages and it’s easy to do. A bit of text and maybe a photo into the…

  3. What do companies want from their charity work?

    We’ve talked to lots of charities and companies over the years, about the mutual benefits of working together.

  4. Three ‘you’s’ to every ‘we’

    When you next write some marketing copy, write three ‘you’s to every ‘we’.