Pay Per Click Marketing

Our Pay Per Click (PPC) services play a crucial role in most of our digital strategies. PPC is one of the few forms of advertising that can attain high conversion rates online, meaning users don’t mind they are receiving adverts and being targeted on this medium. It can achieve instant results which our analysts constantly monitor against any set conversion goals on your site.

After an initial consultation, our PPC manager will begin with some keyword research in order to learn more about your customers and what they are looking for when they search. Once we’ve identified keywords we will calculate the estimated costs of your campaign.

This is done on a cost per click basis where we set the maximum bid your company is willing to pay for an acquisition. The price you pay depends on the value you place on a user searching with that particular keyword.

PPC is not just carried out on platforms like Google and Bing. Social media channels are also a great place to get your message out to the market. Based on your target audience, one or multiple platforms might be utilised as part of a paid social strategy.

We offer services across Facebook, Instagram, LinkedIn, Twitter, Pinterest and Tumblr. So whether it’s advertising to promote brand awareness, drive conversions or recruit new members to your team, get in touch today so we create a customised social media strategy.

Remarketing is a great way to stay in the mind of your consumer and present them with engaging content. Remarketing involves targeting users who have already visited your site, keeping your brand present when they go to make a purchase.

Specific campaigns can be created for users who have visited certain pages on your site. For example, this could be promoting a discount code across Google’s display network in order to entice the user to finalise their purchase. Remarketing can lead to much higher levels of brand exposure and greater conversion rates, in turn, this leads to a higher return on investment (ROI).