STRATEGY DEVELOPMENT

We know that a great marketing strategy is often the first step to great marketing but we know it can be difficult to set aside the time. We run strategy workshops with the key decision makers in your company and do all of the work to put together a clear marketing strategy for you to follow.

Four steps to a laser-clear marketing strategy:

  • We start with a Marketing Strategy Workshop (MSW) of approximately five hours, with your decision-making team.
  • After the MSW we:
    • digest the information
    • carry out research
    • liaise with you
    • draft your marketing strategy
  • This takes anything from between two and six weeks, depending upon:
    • the complexity of your requirements
    • the detail you feel comfortable with
    • your availability to answer additional questions
    • your timescales
    • your availability to meet up for the strategy decision meeting, (see below)
  • We meet with you again for two or three hours to present and discuss the draft strategy; you then make your strategy decisions, either there and then, or soon after the second meeting. You then sign off the strategy.

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