An eight-year relationship that’s raised the profile of Accent Peerless
Housing Association, Accent Peerless, has used us to support their marketing department since 2001. Its marketing manager, Zoe Paine, is as exciting to work with today, as she was when we first met. Zoe says…
“Our business has grown considerably over the years and the LCM team has contributed greatly to improving our profile with a wide audience.”
How we add value
Using us saves time and cost of employing a marketing team. She has a wide variety of expertise on tap, and only pays for what she uses:
- She has one account manager here at LCM who coordinates all the work
- We speak to her 3-4 times a day
- We meet her monthly and provide her with a written report which keeps us all focused on meeting our targets. This includes a sheaf of press cuttings for the previous month.
The ‘expertise on tap’ that she’s used
- Marketing strategist
- Market research: measures market recognition, surveys stakeholder requirement
- PR: gained approximately 480 press cuttings across target media
- Event management: stakeholders and tenants, celebrities
- Graphic design including logo for new service
- Copywriting: advertisements, leaflets, tenants’ newsletter
- Tenants’ guides
- Advertising: selling shared ownership housing
- Website: design, write content, manage content
- Annual Reports: showcase of organisation
- Markets include local authorities, politicians, tenants, home buyers, community members, construction industry
There is no pressure to use us exclusively. We win work on merit.
“There is no doubt that the way we organise our marketing with LCM enables us to provide a consistent and creative approach to our marketing activities. We benefit from an experienced marketing team on board without having the expense of employing them directly.”Zoë Paine, Marketing Manager, Accent Peerless Group