Logical Creative Marketing (LCM)

Tel 01329 825 849

Search Engine Optimisation

You wouldn’t invest time and money producing a snazzy flyer, only to tuck it away in your desk drawer. So don’t do the same with your website  - it needs to be found. Sure, it may be stumbled upon by a few – but wouldn’t you prefer it to be waving madly under the noses of your target audience. Strategic and carefully thought out SEO activity can yield huge benefits, but it takes time and know how – enter LCM!

Evaluate

A) An objective analysis – to establish realistic and measurable objective to enable us to monitor and evaluate success and to realign SEO activity if required.

B) keyword generation – the success of any SEO project relies soley on choosing we correct keyword – they drive the whole optimisation process and care, thought and thoroughness should be applied in their selection. We use a system of consultation, brainstorming and instinct, alongside a scoring system to select the most effective words that will drive the right clients to your site.

C) baseline assessment – you wouldn't go on a diet without weighing yourself first. We need to know where you are at now before we know where we need to take you and how far you’ve got to go. We’ll assess a number of factors such as current page ranking, inbounds links, competitor SEO and website performance.

Implement

Once we know what we need to do, we’ll do it!  Optimisation doesn’t happen overnight and needs to be assessed and tweaked as required. Results are not instant and link building activity is time intensive.

Such activities are likely to include:
- Assessment of Google Analytics
- Basic optimisation of  landing pages
- Page copy analysis and synergy with keywords
- Internal link analysis and synergy with keywords
- External link building activity
- Fixing and improving site structure, html coding and duplication issues
- Implementation of a PPC campaign

Maintain

The coding that search engines use to decide which sites should be displayed on a results page, and in what order, is constantly changing. So in order to remain effectively optimised, you need to constantly keep on top of your SEO activity and react to changes where necessary. LCM will continue to monitor and report on key performance indicators and will take steps to rectify any optimisation issues as and when they invariably arise. We’ll identify the problems, take appropriate action and report it back to you each month to keep you in the loop.

When you have it, you can publish your content in as many relevant channels as possible.

Let's discuss your needs

If you would like an informal discussion around how LCM could help you develop your Website and Web communications, please contact Colin Salt on 01329 825849, alternatively drop Colin an email  with your contact details and he will give you a call.

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