Getting business results
Your Web comms from marketing to sales to repeat sales
Marketing - the role of marketing is all about gaining a lot of people’s attention and stimulating their interest to the point where enough of them are ready to buy. It’s your business plan and resources that determine the specific numbers you need at the key stages of the process.
Sales - the job of sales is to close the deal and secure the payment.
Repeat sales - you then need mechanisms to help you gain the repeat purchases that will sustain your business over the longer term.
We are expert at ensuring your Web communications are delivering a return on investment, by ascertaining their role in your business’s marketing, sales and repeat sales process.
What does that mean in practical terms?
The better you plan, the less the risk of going over budget and missing delivery dates.
We spend at least half-a-day with you discussing how your Web communications will deliver in your business, before going away for a further half-day to put a clear project brief and plan together.
There is a cost to this part of the work – and it is nearly always the most valuable investment because it clarifies purpose, results and methods which in turn save time, money and frustration. The amount of time and money you invest in planning should be in direct proportion to the risk you are taking.
It obviates the danger of going down blind alleys and back again, and of adding unnecessary complexities which always add cost to a project.
Naturally, if you have a very clear strategic Web brief already with key deliverables specified, we don’t need to do this part of the work at all.
Read enough? Like to discuss your needs?
Please contact George Roberts on 01329 825849 to arrange an informal discussion around how we can help you with your Web communications. Alternatively send George an email with your contact details and he will call you.
Media launch reaches over 600,000 industry leaders and investors
Oat Cosmetics