Logical Creative Marketing (LCM)

Tel 0845 345 6969

PR consultancy & advice

We meet with you to guide you and your board towards the most effective PR strategy for your organisation.

An initial meeting usually takes 2 to 3 hours, after which we research and draft your PR strategy and report back with our proposals.

Ingredients of a typical PR strategy

  1. Understanding your target audiences

    We clarify and confirm in detail the profiles of the individuals who need to be aware of you. You might be surprised at the assumptions made by companies when it comes to this critical area of focus.

  2. Media contact list

    We list the relevant publications, web sites, and TV and radio broadcasts most valued by the audiences you wish to influence; and provide details of circulation figures, advertising equivalent values, and publishing frequency.

  3. Influencing people of influence

    We advise upon how to build your company’s PR relationship with key editors and journalists.

  4. Being in the right place at the right time

    We keep you abreast of:

    • Features planned by editors in your target media

    • Topics of regular interest to your target media

    • The results of initial approaches to key editors

  5. Making sure the right informtion is to hand

    • We provide a recommended catalogue of initial written collateral, such as the sort of company information the media wants to know.
    • We audit your image library and and recommend an inventory of stock photography to supplement it as needed.

  6. Effective tactics for building visibility

    We advise you upon how best to inform, educate and develop relationships with your key audiences.

Next steps

We present the draft strategy to you, including draft budgets for all the items required, and giving you a full and objective view of your on-going PR requirement.

If desired, we can stay on board, implementing your strategy just as if we were your in-house PR department.

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