Logical Creative Marketing (LCM)

Tel 01329 825 849

Awards entry writing

Winning awards is an increasingly important part of the PR mix:

  • In itself, the award entry process is a good reminder to you and your team, of your achievements
  • Your organisation is objectively judged against its peers
  • Your staff and management benefit from feelings of pride, loyalty and team spirit even when short listed and especially when winning
  • Your stakeholders increase their confidence in you
  • Existing and potential clients increase their trust in your company
  • Relevant press gives you guaranteed coverage when you are short listed and especially when you win
  • You can use your award in further publicity (local press, on your Website, newsletters, even a letterhead if it’s an important enough accolade)
  • The local community, including potential employees, increase their awareness of you

We offer an option where we manage your awards programme:

  • Developing an annual awards plan
  • Managing & implementing the plan

Developing an awards plan

We will:

  • Identify your company’s strengths in the awards context.
  • Work with you to identify the most appropriate award programmes.
  • This maps those that you are most likely to win, and overlays them against those that will most benefit your organisation in the context of its marketing strategy.
  • Advise on the most suitable categories within each award programme. This is based upon those which best match your strengths and marketing objectives.
  • Provide background information on each award, or a Web link.
  • Provide you with a proposed annual plan mapped out in an easy-to-read table and covering:
    • Objectives and outcomes of each award
    • Award submission deadlines
    • Entry fees where applicable
    • Confirmation of LCM's fee budget to carry out the plan

Managing and implementing the awards plan

We will:

  • Research the particular entry requirements
  • Attend workshops* and/or use mentors where provided by the awards organisers
  • Liaise with you and your team members to source background information and support material required
  • Write the award entry to the specification of the awarding body
  • Collate, refine and professionally present support material
  • Liaise with awards' organisers throughout the process
  • Coordinate payment of entry fees where applicable
  • Book table/places at awards dinner where agreed with you
  • Organise transport to and from the awards if needed
  • Gain approval and sign off to entry and all aspects of the individual award
  • Submit the award and ensure it has been received
  • If you are short listed, ensure that all press opportunities are maximised
  • If you win, ensure that all publicity opportunities are maximised
  • Gain feedback from the judges or awarding body in any event

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