4 steps to a laser-clear marketing strategy
- We kick off with a Marketing Strategy Workshop (MSW) of approximately five hours, with your decision-making team. We are often asked who should attend and what information is needed before the workshop, so click here for our suggestions.
- After the MSW, we go away and:
- digest the information
- carry out research
- run a genius meeting
- draft your marketing strategy
- This takes anything from between two and six weeks, depending upon:
- the complexity of your requirements
- the detail you feel comfortable with
- your availability to answer additional questions
- your timescales
- your availability to meet up for the strategy decision meeting, (see below)
- We meet with you again for two or three hours to present and discuss the draft strategy; you then make your strategy decisions, either there and then, or soon after the second meeting. You sign off the strategy.
The service can be concluded at this point and the strategy taken forward by you and your team, or:
- You can benefit from our regular strategy review service.
- You can ask us to build you a marketing machine.
Winning market share for Accent Peerless