Newsletters
On-line and printed newsletters are a great way of making sure you keep your customers and contacts informed about things they want to know.
We take and have taken responsibility for publishing around 30 different publications, from a 45,000 printed circulation 24-page quarterly for an international training organisation, to a monthly online events and info guide for a shopping centre.
How often should you publish your newsletter?
It’s going to be a combination between:
- as often as your reader wants
- as often as you have time and resource for, and
- as often as you have news to impart
Make it a valuable information-source for your reader
- If you do any trumpet-blowing, it needs to be subtle
- Our writers and editors make sure the tone fits your brand and that your readers find it helpful
Make it interesting to look at
We help by using typography, layouts, photographs and illustrations that bring the text alive.
Make it regular
When we take responsibility, the newsletter is always published on time, so that your clients start to look out for it, and rely on it.
Use ‘calls to action’ to make sure your newsletter attracts response
We can help make sure these actions tie in with your marketing strategy, and help drive your business results.
Make it error-free
Grammar and spelling errors and inconsistencies reduce your credibility.
Actively seek reader feedback
What do they like, what could you improve for them?
Let's discuss your needs
If you would like an informal discussion around the design and/or content of your newsletters, please contact George Roberts on 01329 825849, alternatively drop George an email with your contact details and he will give you a call.
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