Logical Creative Marketing (LCM)

Tel 0845 345 6969

Advertising campaigns

We have run advertising campaigns for around 60 different organisations. We will research and budget a campaign that fits with the rest of your marketing. We help source the right media, the right frequency, size, position and ways of measuring.

We work with you to produce advertisement content that gets seen and heard above the noise in your market place.

Advertising's not always the right tactic, but when it is, it is...

One of the surest ways to communicate with a target audience

Why? Because...

You can control the content that appears in someone else’s space

As long as your content adheres to rules of the medium you are using. UK advertising and promotions law, for example, is governed by the CAP code administered by the Advertising Standards Authority.

You can target specific types of people by researching who’s reading/listening/viewing

You can use your advertisement for various purposes. For example:

  • Raise awareness of your company, product or service - a good advertisement will make your product and service look and sound desirable.
  • Make a specific sales offer - it enhances desirability to make it for a limited time, a limited number, or a special price for example and certain audiences respond to things that are ‘new’ or ‘improved’
  • Alert people to opportunities

You can expose your advertising message to target numbers of people

Your marketing strategy will show how many people need to know about you in order to reach your sales targets

You can calculate how many times your targets will see your advertisement

As long as the medium you are using has a track record

You can choose from a huge variety of media, such as:

  • Newspapers
  • Journals and consumer magazines
  • Trade magazines
  • Internal newsletters
  • Website publications
  • Other people’s Websites
  • Search Engines
  • Outdoor (e.g. bus backs, poster sites, bus shelters, sports stadia)
  • Radio
  • TV
  • Cinema
  • Exhibitions, shows and conferences
  • Tickets
  • And so on, and so on and so on!

You can calculate how much it costs you to get in front of one reader

  • When you pick the right media for your marketing strategy, this can be the most cost-effective method.
  • When you track the results, you can build a track record of what works and what doesn’t and spend your money only on what works

Let's discuss your needs

If you would like an informal discussion around your advertising requirements, please contact George Roberts on 01329 825849, alternatively drop George an email with your contact details and he will give you a call.

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