External Customer Analysis
The best business consultants in the world are your customers...
...we strongly recommend that you survey them before you formulate your business plan each year.
Here at LCM, we can make this easy and effective for you.
We tap into their thinking, and provide you with a report that guides you in key decision-making.
What is an External Customer Analysis?
The objective of an External Customer Analysis is to enable a business to gain feedback from its customers on various aspects of its business. This can relate to products, services, future plans and its customers’ buying habits; this list is not exhaustive and the analysis can be adapted to suit individual business requirements.
What is the process?
The process is simple and takes very little of your time:
- We work out with you the kind of information you want, and make sure your expectations are crystal clear. We are here to represent you, and we make sure we understand how best to do that
- We formulate the questionnaire, including the best methods of asking, e.g.:
- Telephone Survey – whereby a random selection of at least 100 customers, pre-selected by the business, are telephoned and asked to give their responses to a series of questions which have been agreed by the business; LCM will produce these questions based on what outcome the business wants to achieve.
- E-shot survey – whereby the same questionnaire as above would be sent to the whole of the customer database of the business, asking them to complete and return by e-mail.
- In some circumstances. a postal, face-to-face and user-group method might be better.
- You sign it off, and we carry out the work
- You receive a full report from us in the format(s) that best suit you
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You present and discuss your results to your colleagues, and use the information to drive you forward.
How long will it take to complete?
Telephone Survey: One month
E-shot Survey: Six weeks
(N.B. Time scale is from receipt of instruction to production of final report.)
How are the results reported?
LCM will collate the results received and produce a final External Customer Analysis Report for its client. This will include:
- An Executive Summary
- The Objectives of the Customer Analysis
- The Scope – what aspects feedback is required on
- The Methodology used
- An Analysis of Individual Questions
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LCM’s Recommendations
Read enough? Like to discuss your needs?
Please contact Colin Bridgman on 01329 825849 to arrange an informal discussion around how we can help you develop or energise your brand. Alternatively send Colin an email with your contact details and he will call you.