Using social media as another megaphone
This week we held the first in a series of interactive workshops we are running in conjunction with the Solent Innovation & Growth Team.
The topic... maximising the potential of social media marketing
The workshop provided the 30 plus attendees with an overview of the social media landscape, concentrating on LinkedIn, Twitter and Facebook, listing the business benefits we have found using these channels.
Also included in the workshop was a demo of a microsite that allows you to update all your social media tools through one outlet - saving time and enabling you to be more consistent in your messaging.
We also highlighted the work we have been doing with the Sailors' Society on Twitter as an example of how to use it as an effective marketing tool and went through what an organisation needs to do to develop a social media strategy.
Finally, delegates were able to focus on the implementation of social media marketing in their own businesses by giving thought to who they would be trying to target and where those targets might be on the web.
The slides from the workshop can be found here on Slideshare. If you would like any more information on the workshop or you would like to discuss your social media concerns/needs with us, please contact George Roberts on 01329 825849.
Maximising the use of social media in B2B marketing