Communicating your brand through your Website
13 January 2010 by George Roberts
Today we ran an interactive workshop on how to 'communicate your brand through your Website', as part of the Portsmouth & South East Chamber of Commerce's series of Breakfast Briefings.
Just over twenty business leaders and executives braved the snowy conditions and icey roads to network, enjoy breakfast and of course learn about issues such as:
- How to make a Website useful to someone visiting
- How to effectively position an organisation & get across the right kind of information
- How to get more traffic to a site and generate engagement
- How to develop a brand identity
Lizz Clarke, Managing Director of LCM, gave a valuable insight into the ever-evolving world of the Web and how to effectively analyse your own Website.
The main message of the morning was to always put yourself in the shoes of the user whjen lookign at your Website and to ask yourself some of following questions:
- Who are our customers?
- What do they want and where are they?
- How do they get to our site?
- What is the task of the user when they come to our site?
- How easy does our site make it for the user?
- How do I measure a return?
The event provided some enthusiastic debate and the feedback was very positive.
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