New Woolworths’ strategy to be revealed to the region’s businesses
In an exclusive arrangement with Shop Direct Group, who earlier this year bought the Woolworths' brand from administrators, Hampshire Chambers with LCM are proud to announce a unique business opportunity for Chamber members and invite guests to learn about the new Woolworths' business strategy from Anita Balchandani, Group Strategy and Business Development Director.
After the well-publicised downfall of Woolworths last year, Shop Direct purchased the brand in February 2009. Anita Balchandani is responsible for the re-launch of Woolworths as a fun, on-line shopping experience. In her talk, given to the Hampshire, Portsmouth and North Hampshire Chambers, she will discuss the strategy employed to do so, sharing how and why Shop Direct added Woolworths to its portfolio.
Following this, LCM’s own privately invited audience will have the benefit of hearing Anita, joined by the company’s brand manager, speak about all aspects of its branding, including how they decided to revitalise the much-loved Woolworths' name, and what the group’s plans are for taking the brand forward. Lizz Clarke of LCM is looking forward to the two events and says: “We’re very grateful to Shop Direct for sharing their knowledge with business people in our region.”
If you’d like to come to the Chamber event then book online and if you’d like an invitation to the private LCM talk on branding then please contact Michelle Bridgman.
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