Making the Web work for Personalisation

Following on from the recent ROCC annual conference, where LCM's Managing Director Lizz Clarke highlighted that changes due to Personalisation would inevitably lead to changes in communications strategy; we ran a short training seminar with some of ROCC's members to ensure that they tackled their Web comms strategy in the correct manner.

Lizz and our Web Specialist, Jonathan Schofield, gave the short training workshop at the ROCC offices in Southampton on Friday (27 November 2009). The aim was to offer those responsible for Website development and maintenance practical advice on how to implement changes to the online channel which will really make a difference. The focus was on ensuring that not only Websites, but all online communications were accessible, fit for purpose and suited to the particular demands of the health and social care arena.

Participants from third sector organisations and NHS Trusts were keen to develop ways in which they can engage with individuals online, increase the interactivity of their websites and develop a relationship online with their clients.

After the training session, Lizz said: “Personalisation is all about people, and about choice for the individual. This training session was a way to help web managers ensure that they put their users right at the centre of their web development plans.”

If you and/or your team would be interested in learning how your organisation can get ahead on the Web or see how LCM could help you achieve this, then please contact George Roberts on 01329 242984.

News archive

1. Social media - another megaphone
2. Proud to support the Wessex Charity Awards
3. LCM was the natural choice for candle company
4. Communicating your brand through your Website
5. LCM help launch new PrimerDesign brand
6. Zoe Mitchell joins LCM
7. Christmas opening times
8. Making the Web work for Personalisation
9. Develop a client winning strategy for tomorrow's world
10. Behind the branding and launch of woolworths.co.uk
11. Series of marketing workshops tops feedback chart
12. Collaborative event shows the region is rife with innovation
13. LCM to sponsor Hampshire Chambers event
14. Annette to the rescue
15. Marketing workshops help businesses survive the economic downturn
16. LCM helps to reshape the face of four big businesses
17. Making PR work in a recession
18. Big London law firm finds answer at LCM
19. More recent news

Upcoming events

1. Maximising the use of social media in B2B marketing

   On Wed, 22-Sep-10

Services

1. Marketing strategy & management
2. Branding & propositions
3. Public Relations
4. Design, copywriting & advertising
5. Web comms

Subscribe

• Email updates

  1. Your first name
  2. Your email address

  Subscribe

• Connect with us

  • Facebook
  • Linked In
  • Twitter

LCM tweets

1. @JcYOU Sometimes you just have to take the plunge, Although we're happy leaving the daredevil stuff to Michelle! http://ow.ly/2iSdn

   30-Jul-2010 at 16:45

2. Latest blog post on Marketing Peek - read about business risk and watch our fearless colleague Michelle bungee jump... http://ow.ly/2iQFh

   30-Jul-2010 at 15:21

3. How much should you spend on your marketing? http://ow.ly/2fwfj

   23-Jul-2010 at 11:27

---