LCM help launch the new PrimerDesign brand
PrimerDesign, the Southampton-based company which shot to fame in April 2009 for developing a rapid-time test kit for swine flu, has launched its new brand identity which was designed by LCM.
The brand identity is an evolution of the organisation’s original style, and now reflects their brand promise of being expert, dedicated and friendly – words which were agreed upon by the everyone in the organisation following one of our ½ day brand workshops.
The logo is very clean, almost surgical, to reflect the sector in which they work and the icon, which is our brand specialist’s take on the view of a DNA strand from above gives the organisation something to use across other marketing material.
Jim Wicks, Managing Director of PrimerDesign, said: 'We’re delighted with our new brand image. It really encapsulates who we are as a company. I’m certain this is going to be a great step forward for us.
You can see their the new brand 'in action' by visiting the PrimerDesign Website.
