LCM enhances PR team to offer a sophisticated, fast-paced PR solution
At LCM we’ve been inundated with requests for more help with PR, and in response we’ve beefed up our PR team to offer a range of solutions.
The team is headed up by our press and social media expert Zoe Mitchell, who has extensive experience of media management in consumer and specialist markets, great strengths in copywriting and is also a fount of knowledge on the uses of social media for PR projects. Zoe is supported by LCM favourite Michelle, who has moved on from her original role as an administrator after showing a significant flair for press work. Michelle has a strong network of contacts in the media from her years working at LCM, and combined with her great writing skills and determination to get the coverage clients need, she’s a PR force to be reckoned with. The third member of the team is LCM new recruit Sue Gorrett, who has experience of PR and media relations on a global scale and has strengths in creative execution, multimedia work and extensive experience in product launches. Like the rest of the team, Sue will stop at nothing to get the job done.
The team take each PR challenge and analyse the best way for a client to meet their objectives – whether it’s raising awareness of an event or demonstrating thought leadership in the market. They use all the tools and techniques at their disposal to help clients communicate clearly. Speaking about the team, Zoe said:
“We’re delighted to have been able to expand the PR team, and it’s great to be working with such great people to get the best result for our clients. We don’t see the current media landscape as the end of the road for PR. On the contrary, it’s a chance for organisations to work with us and demonstrate their forward thinking attitude by developing a dynamic approach to positive communications. Because we’re always looking for new opportunities, we can help our clients stay ahead of their competitors, and we’re never afraid to take on a new challenge.”