http://www.lcm.co.uk/index.php/news/ LCM, Hampshire, UK: News stories and official press releases en George Roberts Copyright 2010 2010-08-18T12:04:12+00:00 http://www.lcm.co.uk/index.php/news/social-media-marketing/ http://www.lcm.co.uk/index.php/news/social-media-marketing/#When:16:00:53Z @ University of Portmouth, Richmond Building from 6:00pm to 8:00pm We will be running a 'Hot Topic' seminar with the University of Portsmouth looking at how social media can best be utilised when it comes to business to business marketing. Lizz Clarke and a guest speaker will be providing the talk, which will be followed by an open discussion. This has only just been confirmed and more information will be provided soon, so please just save the date for now. Schedule 6.00pm - registration and refreshments 6.15pm - Lizz Clarke and guest speaker 7.30pm - discussion 8.00pm - close Parking Free parking is available in the Milldam car park behind the Register Office off Burnaby Terrace. Click here for a map. 2010-09-22T16:00:53+00:00 http://www.lcm.co.uk/index.php/news/got-a-pr-crisis-on-your-hands-who-you-gonna-call/ http://www.lcm.co.uk/index.php/news/got-a-pr-crisis-on-your-hands-who-you-gonna-call/#When:11:04:12Z If you have ever found yourself facing a situation that could potentially damage your organisation’s brand, then you need PR superheroes to keep your integrity and reputation intact. Over the past 20 years we have helped many organisations to overcome potentially brand damaging situations, whether it is a disgruntled employee going to a national newspaper or even a death in a supported housing service, in fact almost every eventuality apart from a burst oil well in the Gulf of Mexico – but perhaps BP should have given us a call! We have good relationships with the media, we know what information they will require and they trust us. So in most instances we can quash a story before it makes the newspapers by having all the facts in place and a statement at the ready, or we can be well prepared ensuring we know who needs to be the organisation’s ‘voice’ and what they need to stay. This attitude and stance can sometimes result in gaining positive press. We have recently produced some ‘PR Crisis Support’ business cards carrying all the contact details you will ever need in a potential crisis. So, if you would like us to send you a handful of these, or you know someone who might need us in an emergency, please email Zoe Mitchell with your full name, email address, organisation’s name and postal address and we will get them off in the post to you. 2010-08-18T11:04:12+00:00 http://www.lcm.co.uk/index.php/news/social-media-day1/ http://www.lcm.co.uk/index.php/news/social-media-day1/#When:12:37:28Z Over 50 business leaders, marketeers and general social media enthusiasts joined us this morning to celebrate Social Media Day by attending our seminar at Langstone Technology Park on the ‘essentials for social media marketing success’. Social Media Day has been set up Mashable, the top source for news in social and digital media, technology and web culture, to celebrate the revolution of media becoming social. To join in with their celebrations they were asking organisations and businesses to hold a ‘Mashable Meetup’ where people could get together to learn more about the phenomenon, debate it and generally connect with the social media community. We were one of 615 organisations worldwide to hold a ‘Meetup’, as over 10,000 people attended various events in New York, Sao Paulo, Paris, Brussels and Vancouver. Presentation slides from the event can found here, but if you would like to know more about social media marketing and how LCM might be bale to help your organisation, please contact Zoe Mitchell. 2010-06-30T12:37:28+00:00 http://www.lcm.co.uk/index.php/news/get-re-focused-with-a-free-90-minute-brand-audit-for-your-organisation/ http://www.lcm.co.uk/index.php/news/get-re-focused-with-a-free-90-minute-brand-audit-for-your-organisation/#When:15:18:05Z We are giving away ten free 90-minute brand audits to organisations who are serious about growth, and who recognise that a stronger brand will add to their intellectual capital out there in the market.For those organisations who qualify we will take a good hard look at what you seek to achieve, and the kind of culture you have now, and aspire to have in the future. Then we’ll critique how this is reflected across the things you say and do in you marketing communications.If you know it’s time your organisation improved its branding, simply call email George Roberts or call 01329 825849. To learn more about our approach and see some of our most recent work click here. 2010-05-24T15:18:05+00:00 http://www.lcm.co.uk/index.php/news/regions-only-private-equity-fund-appoints-lcm/ http://www.lcm.co.uk/index.php/news/regions-only-private-equity-fund-appoints-lcm/#When:07:21:40Z Altitude Partners LLP, the south's first regionally-based private equity, has appointed LCM to provide a range of integrated marketing services to help successfully launch the organisation. The private equity funded, based in Southampton, officially launched today as the newly designed and built website went live and a media and direct marketing campaign got underway. Work began back at the beginning of the year as we worked closely with Altitude Partners to establish targets and what route to market would best suit that audience and of course, fit within the budget. A featured case study will be appearing on the website soon. 2010-05-12T07:21:40+00:00 http://www.lcm.co.uk/index.php/news/our-blog-is-born-marketing-peek/ http://www.lcm.co.uk/index.php/news/our-blog-is-born-marketing-peek/#When:14:46:52Z Marketing Peek is our new blog, designed with business owners, Managing Directors, Marketing Directors and other marketing-focused people in mind to provide: Common sense, jargon free marketing insights Each blog posted will be produced and laid out so that you can easily scan the article to pickout nuggets of information that are easy for you to digest.We hope you enjoy our posts and if there are any topics you would like covered please let us know. 2010-04-19T14:46:52+00:00 http://www.lcm.co.uk/index.php/news/lcm-leads-the-way-towards-a-digital-southampton/ http://www.lcm.co.uk/index.php/news/lcm-leads-the-way-towards-a-digital-southampton/#When:12:45:59Z LCM has teamed up with Business Southampton and Professors Dame Wendy Hall and Nigel Shadbolt from the University of Southampton to set up a ‘Digital Southampton’ Action Group. The Action Group will seek to take advantage of the biggest digital communications opportunity since Sir Tim Berners-Lee invented the World Wide Web. Business Southampton has already set up six working groups including those for the construction, cruise and marine industries, which have made serious inroads into developing and improving the way the city works together with its wealth-creators to ensure it attracts and retains growing businesses. Digital Southampton will be inviting some of the most influential visionaries in business to join the action group, to commercialise the opportunity afforded by the development of the semantic web at the University. The initiative includes a series of open events, commencing with a working digital lunch at the Macdonald Botley Park Hotel on 26 March.The next is a digital Masterclass, again held at the Macdonald Botley Park Hotel on 23rd April for those wanting to learn about the semantic web, how it operates and how it can be exploited by the region’s businesses. Managing Director, Lizz Clarke, said: “The UK government is already using this new technology, and every day new applications are being developed to enable the general public to access government data. The technology was invented here in Southampton – we are determined that it gets commercialised here too." Professor Dame Wendy Hall said: “In the mid 90’s people were convinced that the World Wide Web had nothing to do with them. In five years from now the new technology will be having a similar world-changing effect and the time to get involved is now.” 2010-03-18T12:45:59+00:00 http://www.lcm.co.uk/index.php/news/hampshire-chamber-of-commerce/ http://www.lcm.co.uk/index.php/news/hampshire-chamber-of-commerce/#When:08:26:13Z We made a strong start to their work in providing branding and communications for the emerging Hampshire Chamber of Commerce this week with an interactive brand workshop. The convergence of three separate Chambers of Commerce – Southampton, Portsmouth & Fareham and North Hampshire – into one organisation in order to better serve the needs of businesses in the region meant there was a need to clearly communicate their goals and values to the business community. LCM won the contract to manage and deliver the work for Hampshire Chamber last month, working in partnership with Deep South Media on public relations, after demonstrating what the selection committee called “vision, passion and the “wow” factor”. The team are now hard at work delivering a creative marketing communications strategy to ensure the convergence is a success. Over 60 individuals – including Chamber staff, directors and members - attended the workshop run by LCM in order to share ideas on the new organisation and ensure that the resulting brand reflected the essence of the Hampshire Chamber of Commerce. The collaborative approach to branding taken by LCM reflects the consultancy’s belief that it is vital to pinpoint the DNA of an organisation with a range of stakeholders before undertaking any branding or design work. It also demonstrates the Chamber’s commitment to working with businesses across Hampshire in order to better understand and support their needs. Speaking after the event, LCM Managing Director Lizz Clarke stated: “Today has been an inspiring day. All of us at LCM are proud to be working with the emerging Hampshire Chamber of Commerce on their launch, and we are committed to getting their brand and their service offering right for the business community. As a local Hampshire business, we have as much invested in their success as anyone, and we are certain that we can support them in their goal to provide competitive services for Hampshire businesses to support their ongoing success and growth in today’s challenging commercial environment.” 2010-03-04T08:26:13+00:00 http://www.lcm.co.uk/index.php/news/using-social-media-as-another-megaphone/ http://www.lcm.co.uk/index.php/news/using-social-media-as-another-megaphone/#When:13:09:31Z This week we held the first in a series of interactive workshops we are running in conjunction with the Solent Innovation & Growth Team. The topic... maximising the potential of social media marketing The workshop provided the 30 plus attendees with an overview of the social media landscape, concentrating on LinkedIn, Twitter and Facebook, listing the business benefits we have found using these channels. Also included in the workshop was a demo of a microsite that allows you to update all your social media tools through one outlet - saving time and enabling you to be more consistent in your messaging. We also highlighted the work we have been doing with the Sailors' Society on Twitter as an example of how to use it as an effective marketing tool and went through what an organisation needs to do to develop a social media strategy. Finally, delegates were able to focus on the implementation of social media marketing in their own businesses by giving thought to who they would be trying to target and where those targets might be on the web. The slides from the workshop can be found here on Slideshare. If you would like any more information on the workshop or you would like to discuss your social media concerns/needs with us, please contact George Roberts on 01329 825849. 2010-02-10T13:09:31+00:00 http://www.lcm.co.uk/index.php/news/wessex-charity-awards-2010/ http://www.lcm.co.uk/index.php/news/wessex-charity-awards-2010/#When:13:58:54Z We are proud to announce that LCM have become official supporters of the Wessex Charity Awards 2010 - the region's only awards which solely recognises the outstanding contributions made by charities and thier staff across Hampshire, the Isle of Wight, Dorset, Wiltshire, West Sussex and West Surrey. LCM Managing Director, Lizz Clarke, said: "Having worked with many charities and social care organisations on their marketing and client winning strategies over the last 20 years we know how valuable their existence and the work of their staff is to our community, so it is a privilege to once again show our support for these awards." The Wessex Charity Awards 2010 is organised by Winchester-based PAS Charity Recruitment and supported by the Daily Echo and it culminates in a glittering Gala Dinner and Awards Presentation on 30 September at the Winchester Guildhall. Nominations for the five awards, listed below, will open on 01 March 2010. Charity of the Year Chief Executive of the Year Fundraising Team of the Year Volunteer of the Year Trustee Board of the Year For more information visit the Wessex Charity Awards Website. 2010-01-26T13:58:54+00:00