Kat, 23, from Chandler’s Ford joins from a role at Southampton University where she gained valuable experience in a number of marketing-related fields.
LCM Managing Director Lizz Clarke said: “Kat has already demonstrated a clear understanding of how to meet client expectations. She knows what works and has quickly learnt to adapt her style to the benefit of our many varied clients.”
Kat is working on LCM clients including those in the cosmetics industry, charity sector and retail.
]]>The seminars, which took place in Winchester and Southbourne, attracted some of the county’s up and coming businesses, all of which donated money for the informative presentations featuring forward-thinking from LCM Managing Director Lizz Clarke and SFM Consulting’s Sarah Matthews. The seminars focused on how social media can drive a brand and discussed how social media should be impacting their marketing plans and communications programmes.
Lizz Clarke said: “Although it is clear that social media is now critical to marketing, business owners need to see a clear strategy and a return on investment, we explained how to do this at the seminars.”
She added: “We’re delighted to be handing over this money, which will go towards local St John Ambulance first aid projects. Thank you to all the attendees who were very generous with their time and money. We received some great feedback from the seminars and already attendees tell us they are reaping business benefits through social media sites such as Facebook and Twitter.”
]]>The event is attracting top business people from the region, with Neil Clifford, Founder and CEO of Kurt Geiger Shoes, Nicola Youern, Chief Executive of YOU and Chris Moon of Going the Extra Mile, all speaking at the event.
Lizz Clarke, Managing Director of LCM explained: “This is a great opportunity to speak to new and existing clients, build relationships with associates and work with the local business community to learn and share ideas to the benefit of all concerned. We are delighted to be involved and look forward to meeting as many of the local business community as possible.”
For more information about the event please log on www.hampshirechamber.co.uk.
]]>Fareham-based Logical Creative Marketing will be leading two social media seminars this September, with all profits going to St John Ambulance, in support of their charitable activities in our communities.
The seminars, one on Thursday 22 September 7am at St John House in Worthy Lane, Winchester and the second on Tuesday 27 September 5.30pm at Bourne Community College in Chichester, will focus on how social media can drive a brand and build business. Experts at the seminars will discuss how social media should be changing marketing plans, communication and brand values, policies, procedures and resource management.
LCM’s Managing Director Lizz Clarke explained: “This is a great opportunity to learn from a valuable combination of marketing specialists at LCM and business management and human resource experts from SFM Consulting.
“‘Social Media – a brand-building force’ will help businesses avoid pitfalls and learn how to enjoy the benefits of this effective marketing tool.”
The seminar is just £25 per person. To reserve you place email sue@lcm.co.uk or call Sue Gorrett on 01329 825849.
]]>Social media allows us quickly and easily to share the things and ideas that we care about with the people we care about.
As an organisation – of whatever size or type - you have lots to share: products you love, ideas you love and you want to share this with the people you care about (your customers and business associates).
And because social media is all about sharing it isn’t only another marketing channel – it is an amplifier of all of your other marketing channels.
Come along to our seminar to find out more, to get answers to your questions, and to see how LCM can help you to use Social Media to your benefit. Email sue@lcm.co.uk to book your place.
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Already LCM has had a positive impact, working together with the St John fundraising team to raise the profile of recent events such as the Bishop’s Waltham Palace Garden Fair, opening of new head quarters in Gosport and the Information Evening which took place in Winchester.
County Chief Executive Officer for St John Ambulance, George Ringrow, said, ‘We have appointed LCM based on their professionalism, experience and knowledge in the third sector arena. Already, they have established an excellent relationship with our fundraising and marketing teams and we look forward to a positive and fruitful relationship.”
LCM Managing Director Lizz Clarke added, ‘It is a real joy to work with George and his team. First aid can be the difference between lives lost and saved, and St John Ambulance plays a key role in saving lives every day. It is a privilege to be working with them.’
]]>Unfortunately, staying ahead of the digital game, not only takes time, but also continual perseverance as search engines constantly change their algorithms which calculate whose website should display at the top of their search list. So, LCM has launched a new SEO package to take away this burden from business managers, leaving them to concentrate on product and service delivery.
The new product is headed by LCM’s ‘Web Comms’ champion, Colin Salt who has vowed to take on the Matrix and do battle with search engines, keywords and inbound links to ensure client’s websites are easily found by their target audiences.
Colin comments: “the secret is keyword selection – it drives the whole SEO process and shouldn’t be done in 10 minutes by one person. Poor keywords will lead to the entire process failing. Many businesses simply can’t find the time however, but it is good to see they understand the value of SEO are coming to us for help.”
Colin graduated from Bournemouth University with a degree in Leisure Marketing in 2002 and joined LCM from the fast-paced world of travel, where he spent 4 years as tailor-made holiday specialists. Since then, he has gained considerable knowledge and experience working with some of our larger and long-standing clients and has a flair for building professional and friendly working relationships, driving web projects, and his copywriting skill and marketing knowledge make him the ideal Web manager for clients who need that skill on tap rather than in house.
Do you have a website that’s failing to be found?
The team is headed up by our press and social media expert Zoe Mitchell, who has extensive experience of media management in consumer and specialist markets, great strengths in copywriting and is also a fount of knowledge on the uses of social media for PR projects. Zoe is supported by LCM favourite Michelle, who has moved on from her original role as an administrator after showing a significant flair for press work. Michelle has a strong network of contacts in the media from her years working at LCM, and combined with her great writing skills and determination to get the coverage clients need, she’s a PR force to be reckoned with. The third member of the team is LCM new recruit Sue Gorrett, who has experience of PR and media relations on a global scale and has strengths in creative execution, multimedia work and extensive experience in product launches. Like the rest of the team, Sue will stop at nothing to get the job done.
The team take each PR challenge and analyse the best way for a client to meet their objectives – whether it’s raising awareness of an event or demonstrating thought leadership in the market. They use all the tools and techniques at their disposal to help clients communicate clearly. Speaking about the team, Zoe said:
“We’re delighted to have been able to expand the PR team, and it’s great to be working with such great people to get the best result for our clients. We don’t see the current media landscape as the end of the road for PR. On the contrary, it’s a chance for organisations to work with us and demonstrate their forward thinking attitude by developing a dynamic approach to positive communications. Because we’re always looking for new opportunities, we can help our clients stay ahead of their competitors, and we’re never afraid to take on a new challenge.”
]]>Lorraine, who is a member of the Chartered Institute of Public Relations, has over 18 years marketing and PR experience in Software, Telecoms, Wireless and Business Industry. She was recently employed by Business Link, in Fareham for three years and was responsible for all the PR activity for Business Link and their local events for businesses in Hampshire and Isle of Wight.
Lizz Clarke, Managing Director at LCM said, “I was recommended to meet Lorraine by Maureen Frost of Hampshire Chamber and I am grateful. Lorraine is already proving to be a valuable asset to me and the team because she understands how to work with growing SME’s to help manage the function of marketing and to help drive revenue in their organisations.”
LCM has extensive expertise as an outsourced marketing department to SME’s where it’s needed, and in strategic marketing, branding, PR, design, web communications, training and coaching. The firm’s unique, results-driven approach ensures that companies benefit from focused marketing investment.
To find out more about how LCM can help your business to grow, please contact lorraine@lcm.co.uk or call 0845 345 6969.
]]>Our very own Lizz Clarke will be leading a seminar on how organisations can make the most of social media in the B2B marketing environment and present a range of opportunities available within the channel. She will be joined by e-Marketing Executive Sam Hill from Havant-based recruitment consultancy ARM who will give a brief overview of how ARM have been employing social media and the practical implications, and rewards of integrating social media into an organisation’s PR plan. Also speaking at the event is Tom Chapman, Principal lecturer in eMarketing at University of Portsmouth, who will present research evidence on what good practice is proving effective. Following the presentation, Lizz, Sam and Tom will be taking questions as part of an open discussion forum.
Looking forward to the event, Lizz said:
“We know from our own experience that employing social media can have a positive impact on the bottom line for organisations in the B2B sphere. Social media is growing all the time and so are the opportunities it presents. We’re keen to share our knowledge and help local businesses thrive within this vibrant new channel.”
Sam Hill added:
“With many organisations adapting to the changing social environment, ARM is keen to enhance our marketing strategy and take advantage of the opportunities that social media presents. We believe the development and implementation of a social media strategy, in collaboration with the overall marketing plan, can offer some fantastic rewards.“
The seminar takes place on 22nd September between 6pm and 8pm. For more information and to reserve your place, contact Allyson Hunt at Portsmouth University or book online at http://www.port.ac.uk/research/ceri/events/
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Over the past 20 years we have helped many organisations to overcome potentially brand damaging situations, whether it is a disgruntled employee going to a national newspaper or even a death in a supported housing service, in fact almost every eventuality apart from a burst oil well in the Gulf of Mexico – but perhaps BP should have given us a call!
We have good relationships with the media, we know what information they will require and they trust us. So in most instances we can quash a story before it makes the newspapers by having all the facts in place and a statement at the ready, or we can be well prepared ensuring we know who needs to be the organisation’s ‘voice’ and what they need to stay. This attitude and stance can sometimes result in gaining positive press.
We have recently produced some ‘PR Crisis Support’ business cards carrying all the contact details you will ever need in a potential crisis. So, if you would like us to send you a handful of these, or you know someone who might need us in an emergency, please email Zoe Mitchell with your full name, email address, organisation’s name and postal address and we will get them off in the post to you.
]]>Social Media Day has been set up Mashable, the top source for news in social and digital media, technology and web culture, to celebrate the revolution of media becoming social. To join in with their celebrations they were asking organisations and businesses to hold a ‘Mashable Meetup’ where people could get together to learn more about the phenomenon, debate it and generally connect with the social media community.
We were one of 615 organisations worldwide to hold a ‘Meetup’, as over 10,000 people attended various events in New York, Sao Paulo, Paris, Brussels and Vancouver.
Presentation slides from the event can found here, but if you would like to know more about social media marketing and how LCM might be bale to help your organisation, please contact Zoe Mitchell.
]]>The private equity funded, based in Southampton, officially launched today as the newly designed and built website went live and a media and direct marketing campaign got underway.
Work began back at the beginning of the year as we worked closely with Altitude Partners to establish targets and what route to market would best suit that audience and of course, fit within the budget.
A featured case study will be appearing on the website soon.
]]>Each blog posted will be produced and laid out so that you can easily scan the article to pickout nuggets of information that are easy for you to digest.
We hope you enjoy our posts and if there are any topics you would like covered please let us know.