‘The Power of Branding’ is a workshop designed for business owners and those responsible for marketing and web in growing organisations.
“Effective branding is the marketing technique which elevates a product or organisation from being just one amongst many, to something unique,” explains Lizz Clarke, who is one of the workshop facilitators.
“If you are serious about building your business and if you want to know how to make more money through effective branding, you need to be at this seminar.”
To book, call Barclays on 07909 684742
The remainder of the seminar calendar is as follows:
‘The Power of Strategy’
3rd January 2013 - Regus, Whiteley
‘The Power of Market Research’
14th February 2013 - Regus, Whiteley
‘The Power of Web & Online Marketing’
28th March 2013 - Regus, Whiteley
‘The Power of PR & Social Media’
9th May 2013 - Regus, Whiteley
‘The Power of Branding’
22nd November 2012 - Regus, Whiteley
20th June 2013 - Regus, Whiteley
]]>
If you’ve not been yet, Aspex is in Gunwharf Quays in the Vulcan Building, which is behind Loch Fyne restaurant.
It's a chance to see the new solo exhibition by artist John Mynott , while networking with other businesses & organisations in the unique atmosphere of a contemporary art gallery. Places are free!
Please RSVP to business@aspex.org.uk by Tuesday 23 October.
]]>
Marketing Tweak is a list of small tasks that can be carried out quickly and easily to increase results from promotional activities. The list will be posted every Monday to LCM’s Facebook page, and will be an ideal way for people to check off what they can be doing that week to boost their marketing.
Posting to Facebook also means LCM staff will be on hand to answer any questions readers may have about Tweaks and provide assistance to ensure everyone gets the best out of the checklist.
Lizz Clarke, Managing Director of LCM says “If companies are not staying ahead of marketing, they are going to slide backwards in today’s competitive age. We know just how many business owners juggle marketing responsibilities alongside their ‘day job’, and this is a way of helping people to keep things moving forward, little and often.”
Marketing Tweak launches today, Monday 24th September, and can be found here, on LCM's Facebook page.
]]>
The series of six seminars, entitled The Power of Marketing, will run twice, and will continue until late 2013, so there is plenty of opportunity to take advantage.
“The seminars are really top quality, and we are delighted to be able to support the region’s businesses in this way,” says Dan Brogan, Barclays Area Business Manager for Solent and the Isle of Wight. “We have had enthusiastic feedback from all attendees, many of whom have been to all three that we have run so far, which is testimony to their value.”
The next seminar is October 11th 2012 from 5.00 p.m. to 7.30 p.m. at Regus in Whiteley and will focus on PR and the ever controversial topic of Social Media, and following that, there will be one on Branding at the same time and venue, on November 22nd 2012. All seminars are presented by LCM’s Managing Director, Lizz Clarke, along with key specialists from the LCM team.
The booking line is 07503 539482, or for more information contact lizz@lcm.co.uk
]]>We’ll be donating to the cause in order to dress down for the day on 27th September. Sailors’ Society support the world’s seafarers, on whom we rely for our daily needs. Over 95% of the world’s trade is transported by sea, with seafarers braving harsh conditions and piracy-infested waters everyday - we at LCM think that’s a very worthwhile cause.
If you would like to get involved, get in touch with Sailors’ Society on corporate@sailors-society.org
]]>LCM is to run the third ‘Power of Marketing’ seminar on 30th August in partnership with Barclays and Regus. It’s at Regus Whiteley, which is on Solent Business Park. It starts at 5.00 p.m., finishes at 7.00 pm. and allows an opportunity for free consultancy slots and networking until 7.30 p.m.
‘The Power of Web and Online Marketing’ is a workshop designed for business owners and those responsible for marketing and web in growing organisations.
“It is not going to be overly technical,” explains Lizz Clarke, who is one of the workshop facilitators.
“It allows business owners, whether they are very knowledgeable or complete beginners, to review their online marketing in the light of the latest marketing opportunities and techniques.”
To book, call Barclays on 07503 539482
The remainder of the seminar calendar is as follows:
‘The Power of Strategy’
31st May 2012 - Regus, Whiteley
3rd January 2013 - Regus, Whiteley
‘The Power of Market Research’
12th July 2012 - Regus, Whiteley
14th February 2013 - Regus, Whiteley
‘The Power of Web & Online Marketing’
30th August 2012 - Regus, Whiteley
28th March 2013 - Regus, Whiteley
‘The Power of PR & Social Media’
11th October 2012 - Regus, Whiteley
9th May 2013 - Regus, Whiteley
‘The Power of Branding’
22nd November 2012 - Regus, Whiteley
20th June 2013 - Regus, Whiteley
]]>
The aim of Woolly Hat Week is to raise awareness to help fund Port Chaplains located around the world so that they can provide practical and emotional support to seafarers. This is the 5th annual Woolly Hat Week.
Want to show your support? Don your Woolly Hat and donate to Sailors’ Society by clicking on the link http://www.sailors-society.org/GetInvolved/Pages/Donations.aspx
]]>Kat, 23, from Chandler’s Ford joins from a role at Southampton University where she gained valuable experience in a number of marketing-related fields.
LCM Managing Director Lizz Clarke said: “Kat has already demonstrated a clear understanding of how to meet client expectations. She knows what works and has quickly learnt to adapt her style to the benefit of our many varied clients.”
Kat is working on LCM clients including those in the cosmetics industry, charity sector and retail.
]]>The seminars, which took place in Winchester and Southbourne, attracted some of the county’s up and coming businesses, all of which donated money for the informative presentations featuring forward-thinking from LCM Managing Director Lizz Clarke and SFM Consulting’s Sarah Matthews. The seminars focused on how social media can drive a brand and discussed how social media should be impacting their marketing plans and communications programmes.
Lizz Clarke said: “Although it is clear that social media is now critical to marketing, business owners need to see a clear strategy and a return on investment, we explained how to do this at the seminars.”
She added: “We’re delighted to be handing over this money, which will go towards local St John Ambulance first aid projects. Thank you to all the attendees who were very generous with their time and money. We received some great feedback from the seminars and already attendees tell us they are reaping business benefits through social media sites such as Facebook and Twitter.”
]]>The event is attracting top business people from the region, with Neil Clifford, Founder and CEO of Kurt Geiger Shoes, Nicola Youern, Chief Executive of YOU and Chris Moon of Going the Extra Mile, all speaking at the event.
Lizz Clarke, Managing Director of LCM explained: “This is a great opportunity to speak to new and existing clients, build relationships with associates and work with the local business community to learn and share ideas to the benefit of all concerned. We are delighted to be involved and look forward to meeting as many of the local business community as possible.”
For more information about the event please log on www.hampshirechamber.co.uk.
]]>Fareham-based Logical Creative Marketing will be leading two social media seminars this September, with all profits going to St John Ambulance, in support of their charitable activities in our communities.
The seminars, one on Thursday 22 September 7am at St John House in Worthy Lane, Winchester and the second on Tuesday 27 September 5.30pm at Bourne Community College in Chichester, will focus on how social media can drive a brand and build business. Experts at the seminars will discuss how social media should be changing marketing plans, communication and brand values, policies, procedures and resource management.
LCM’s Managing Director Lizz Clarke explained: “This is a great opportunity to learn from a valuable combination of marketing specialists at LCM and business management and human resource experts from SFM Consulting.
“‘Social Media – a brand-building force’ will help businesses avoid pitfalls and learn how to enjoy the benefits of this effective marketing tool.”
The seminar is just £25 per person. To reserve you place email sue@lcm.co.uk or call Sue Gorrett on 01329 825849.
]]>Social media allows us quickly and easily to share the things and ideas that we care about with the people we care about.
As an organisation – of whatever size or type - you have lots to share: products you love, ideas you love and you want to share this with the people you care about (your customers and business associates).
And because social media is all about sharing it isn’t only another marketing channel – it is an amplifier of all of your other marketing channels.
Come along to our seminar to find out more, to get answers to your questions, and to see how LCM can help you to use Social Media to your benefit. Email sue@lcm.co.uk to book your place.
]]>
Already LCM has had a positive impact, working together with the St John fundraising team to raise the profile of recent events such as the Bishop’s Waltham Palace Garden Fair, opening of new head quarters in Gosport and the Information Evening which took place in Winchester.
County Chief Executive Officer for St John Ambulance, George Ringrow, said, ‘We have appointed LCM based on their professionalism, experience and knowledge in the third sector arena. Already, they have established an excellent relationship with our fundraising and marketing teams and we look forward to a positive and fruitful relationship.”
LCM Managing Director Lizz Clarke added, ‘It is a real joy to work with George and his team. First aid can be the difference between lives lost and saved, and St John Ambulance plays a key role in saving lives every day. It is a privilege to be working with them.’
]]>Unfortunately, staying ahead of the digital game, not only takes time, but also continual perseverance as search engines constantly change their algorithms which calculate whose website should display at the top of their search list. So, LCM has launched a new SEO package to take away this burden from business managers, leaving them to concentrate on product and service delivery.
The new product is headed by LCM’s ‘Web Comms’ champion, Colin Salt who has vowed to take on the Matrix and do battle with search engines, keywords and inbound links to ensure client’s websites are easily found by their target audiences.
Colin comments: “the secret is keyword selection – it drives the whole SEO process and shouldn’t be done in 10 minutes by one person. Poor keywords will lead to the entire process failing. Many businesses simply can’t find the time however, but it is good to see they understand the value of SEO are coming to us for help.”
Colin graduated from Bournemouth University with a degree in Leisure Marketing in 2002 and joined LCM from the fast-paced world of travel, where he spent 4 years as tailor-made holiday specialists. Since then, he has gained considerable knowledge and experience working with some of our larger and long-standing clients and has a flair for building professional and friendly working relationships, driving web projects, and his copywriting skill and marketing knowledge make him the ideal Web manager for clients who need that skill on tap rather than in house.
Do you have a website that’s failing to be found?