Display Advertising

So, how does it work?

Often, a programmatic advertising approach can be used for placing the ads; this is a method by which you can target specific audiences based on their recent browsing history which reduces any wasted spending that comes from advertising to generic audiences.

Let’s say your organisation sells gardening tools. With programmatic advertising, if a user is browsing a news website that regularly features banner ads, your organisation can make a bid for that space based on set requirements. If these are met and the bid is won, then in the milliseconds it takes for that page to load, the advertisement is placed in front of the user.

This means the audience of your advertisements will have shown an interest in your product or something similar. This is all done through advanced artificial intelligence technologies, with computers able to analyse data and “think” in real time.

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