The background

Handover HR is a Hampshire-based HR outsourcing and consultancy company. The business was created in 2003 by Managing Director Chloe Carey, and has grown rapidly since its launch. Handover HR now acts as an outsourced HR department for approximately 20 SMEs and corporate clients who use the company’s specialist HR advice for overflow and sensitive work.

The requirements

Handover HR reached the stage of growth where its marketing needed to become strategic, coordinated and effective, both in terms of revenue generation and profile raising.

With 150% of Chloe’s time and energy going into driving the business forward, it was uncertain where this marketing input would come from. It was originally through a networking event that Chloe met Lizz Clarke, Managing Director of LCM, and a relationship of trust developed.

The solution

LCM sat down with Handover HR and discussed its business aims and marketing requirements, developing a marketing strategy, drawing up an activity plan including regional PR. LCM would manage the marketing function providing a dedicated team of marketing professionals. The work includes writing and issuing press releases, dealing with the media to ensure maximum press exposure and reporting on progress on a monthly basis, researching and entering awards and advising on the Website, allowing the Handover HR team to concentrate on its clients. 

The results

6 months into the relationship, Handover HR has continued to grow at a steady rate, with a significantly higher profile and increased media coverage, culminating in a rise in Web enquiries. LCM continues to build reliable and bespoke marketing initiatives to help the business flourish.

Next Steps

Handover HR and LCM are continuing to heighten the profile of its unique offering, while focusing, all the time, on the flexible needs of the business and changing the marketing strategy appropriately.