Background – leading industry manufacturers

Chichester-based Gemini Data Loggers, manufacturers of the innovative Tinytag data logger, was established in 1984 and quickly expanded its range. The company now trades globally with a vast network of over 40 distributors.

Requirements – an extension of the marketing team

Wanting to build on their solid market base and improve on their growth, Marketing Manager Ana Carmona Rodriguez sought a forward-thinking company who could act as an extended arm of her in-house marketing team. “Our branding was incredibly important to us and we wanted a reliable and professional partner with whom we could trust and work with long into the future,” explained Ana. “We also needed a company who could be responsive to our changing needs and who also had a good reputation for professional copy writing.”

Solution – forward thinking approach from both parties

Ana contacted a number of agencies before deciding to work with LCM and explained: “From the start I knew that LCM understood our products and I felt they delivered a fresh and enthusiastic approach.” Together LCM and Gemini worked on a forward-thinking marketing strategy and targeted new markets where the TinyTag range of products has proved a success. Regular press releases solidify Gemini Data Loggers’ name in a number of different industries and LCM continues to provide new ideas for the future.

Results – great decisions by all concerned

“Thanks to a really strong relationship we have built, I have every confidence in the abilities, decision making and competencies of the LCM team. I have been approached by other agencies but wouldn’t consider changing as bringing LCM on board has been one of my better decisions!” said Ana.

Next Steps – maintaining and improving

Gemini Data Loggers and LCM are now maintaining the level of profile built up in the last two years and continue to identify new areas in which the Tinytag products can be marketed.