About LCM
LCM was founded on a different model from most marketing agencies, and we are often told how differently we approach things. We were founded in 1989, when Lizz Clarke was offered a position as Marketing Director for the UK arm of an international training giant. Rather than take the position, she negotiated with the owners to carry out the role as a contract, building a marketing machine with them and their licence-holders throughout the UK and, latterly, Europe. Since then, LCM has been approached by dozens of other companies wanting a similar level of service. Today, LCM's clients benefit from strategic thinking at board level, creative tactics, intelligent marketing planning and budgeting, well-managed projects including Web/digital, graphic, PR, advertising and promotional campaigns and guidance on the best ways to measure the return on investment. We are a positive, 'can-do' team and work best with like-minded companies who demand a high level of creative thinking as well as the ability to get things done. We employ a tight-knit team of full time marketing specialists and a host of outstanding freelancers and suppliers who add an immense value to our offering. We have found, for example, that using a variety of freelance creatives is a better way for us to offer consistently fresh ideas to our clients than employing an in-house studio. We know them, we know their work, we know their strengths - and so our clients gain the best expertise without the need to spend valuable time and energy on managing them. Through our partnership with Media Surface, we are able to offer clients one of the best Web content management systems in the world, with free enhancements being added daily. By having an exhibition stand built by a tried and trusted specialist partner, our clients portray themselves more strikingly than their competitors. By asking a radio station to work with us on developing a show-stopping commercial, our client gains the best of everyone's talent and specialist knowledge. We believe it is our job not only to bring new ideas to our clients, but also to recommend how best to utilise those marketing ideas for profit.
